Heritage Museum of Orange County,
3101 West Harvard Street, Santa Ana, CA 92704, 714.540.0404 |
The Maag Family
John Maag was born in Westphalia, Germany,
on October 31, 1851. His father died when he was two, leaving his mother
to raise him and his older brother Frank. The family emigrated to the United
States in 1865, at the end of the U.S. Civil War. They settled first in
Michigan and then moved to a homestead in Columbus, Nebraska in 1871. His
mother was the first white woman settler in Union Township, Platte County,
Nebraska.
When he came of age, John homesteaded his
own 160 acre parcel in Nebraska. In 1884 he married Catherine Steffes. They
lived on the Nebraska homestead for the next seven years, during which time
they had six children, two of whom died during that period.
In 1889, John toured the Pacific Coast and
was impressed enough to return in 1891, when he visited Los Angeles and
Orange counties. Apparently the area suited him admirably, because he relocated
his family to southern California in the fall of 1891.
After purchasing a horse and buggy in Los Angeles, the family toured areas
in Orange County looking for the ideal location for a farm. After five months
of searching, he bought 31 acres of farmland in what is now Santa Ana and
became orange grower. Once settled, the family added six more children to
their burgeoning household.
Soon after the Maags became established, an overabundance of oranges created
such a strong buyer's market that the local farmers could not earn enough
to make a profit. Maag organized the orange growers between Santa Ana and
Redlands into the Santiago Orange Growers Association. As a group, they
established fair prices for the oranges. This association under Maag’s directorship
and that of others was the foundation of what eventually became the well-known
Sunkist Growers.
Maag also helped in the creation of the Central Lemon Growers Association,
the Olive Heights Orange Growers Association, the Richland Walnut Growers
Association, and the Orange County Fumigating Association. These groups
also helped their members control their destinies by establishing fair market
prices.
John was a dedicated member of St. Joseph’s Catholic Church in Santa Ana
and a staunch family man. Altogether the family had ten sons (two of whom
died before leaving Nebraska) and two daughters. The twelve-room house that
now stands on the Heritage Museum of Orange County grounds was custom-built
to accommodate this large family.
Maag is remembered by his granddaughter, Lucinda Maag Considine, as a German
authoritarian, firm but fair. The children had duties to perform: the girls
cooked and cleaned with their mother and the boys worked the ranches with
their father. When they came of age, each girl received a piano and each
boy received a parcel of land and a team of horses.
Over time, Maag bought more ranches and branched into banking as well. He
helped organize the Citizens Commercial and Savings Bank of Santa Ana, now
known as the California National Bank. His successful business ventures
made him a prosperous man.
John Maag
At the time an overabundance of oranges
was creating a buyer's market, so the farmers could not earn enough
to make a profit. Maag organized the orange growers between Santa Ana and
Redlands into the Santiago Orange Growers Association. As a group, they
established fair prices for the oranges. This association under Maag’s directorship
and that of others eventually became part of the well-known Sunkist Growers.
Maag also helped in the creation of the
Central Lemon Growers Association, the Olive Heights Orange Growers Association,
the Richland Walnut Growers Association, and the Orange County Fumigating
Association. These groups also helped their members control their destinies
by establishing fair market prices.